A pristine Google search result page is extremely important. These days almost everyone will Google you, or your business, before they buy from you (or date you, or have anything to do with you). A few bad reviews on page 1 of Search, such as Yelp and other sites like it, can severely damage your business.
Yes, the vast majority of negative reviews come from unreasonable customers, people who didn’t really buy from you, and even from competitors who plant false and malicious reviews to gain an advantage over you.
Since you usually can’t have these comments deleted, you simply have to drown them out. Your site and other online material need to be strong; very strong. This will help customers trust your expertise, your honesty, your products, and your excellent customer service so much that all those cantankerous reviews lose their power.
Here are some proven methods for grabbing search engine prominence. Rather than prospects going to Angie’s List to read about you, they will go to YOUR SITE to learn about you.
- Start by creating a terrific BIO page for your organization’s key staff, this should be rich in important keywords i.e:
“Fred Smith CEO of Acme Inc” (See “Cheat Sheet Keyword Inclusion:” below)
- Create a compelling ABOUT page, this tells your story. It talks about what you do, why you do it, why you’re qualified to do it, and why you care so much about your customers. Keep in mind the ABOUT page is one of the most read pages on any site. So turn it into a soft sell page. It isn’t really about YOU, it’s about how you can help the customer.
- Next create a sub-domain on your site called “reviews.yoursite.com”. There you can publish all the glowing reviews and encouraging comments you’ve received from customers. If the customer is talking about a specific product, give it a title like “Review of Acme Inc’s Gizmo 2000 thingy”, taking care to include the long-tail keywords that are important to your organization, and include a link to that product’s page.
- Use the word “Review” in close association with every major product or service at least once, somewhere on a website you control. Google LOVES product and service reviews, and this can often give you the jump on competitors who use this knowledge to try and hijack your brand or destroy it.
- Conspicuously include brand/service/product keywords in blog entries, reviews, images and elsewhere (See “Cheat Sheet Keyword Inclusion:” below)
- Add content to your blog. If you don’t have a blog, create one. The purpose is to put up fresh information each week. What are customers asking about? What are they talking about? These are the topics you can answer and write about in your blog.
Using these simple techniques can do wonders for your online reputation. Many businesses will see an immediate jump in sales. Rather than worrying about those review sites, give customers plenty of interesting content to read on your site and blog.
Cheat Sheet Keyword Inclusion (from Tip# 4 above):
To improve search ranging be sure to:
- Use your business name, product and service name, and “review” in the :
- Title (H1) text
- URL ie: reviews.yoursite.com/Acme-Inc-Gizmo-2000-thingy-review.php
- Tag provisions when using WordPress, Blogger etc Se screenshot on right
- Embedded image file names i.e: “Acme-Inc-Gizmo-2000-thingy-review.php“
- Alt Text for images
- Incoming anchor text hyperlinks from other sites ie:
<a href=”http://reviews.yoursite.com/Acme-Inc-Gizmo-2000-widget-review.php”>Review of Acme Inc’s Gizmo 2000 thingy”</a>