DIY Online Defamation Firebreak Resources & Links

The best way to protect yourself or your business from online defamation attacks is to build a robust “fortress” of favourable search results for which you control the contents and comments.

Professional (Fee Based) Help:

If you are a professional, or run a business, consider the professional defamation removal services offered by our sponsor, just enter the exact Google search terms that results in damaging results, choose your country, and follow the instructions:

FREE Self Help Tips:

PRIORITY 1: Get yourself & your business published in mainstream media (if possible):

Getting your name or brand published by mainstream media websites, is the single most effective way to establish strong, persistently high Google search results (and other search engines). If you don’t know a professional journalist or blogger, it can be difficult to get started; but this article has some good tips:

HOW TO: Get Journalists To Tell Your Story

Monitor you Name & Brands with Google Alerts:

In order to use Google alerts, you need to set up a free Gmail email account. Then, if you visit this link, you can instruct Google to email you automatically, whenever new content appears online for the search terms you are monitoring. That saves you from “Googling yourself” every week. Open Google Alerts >>>

Create a Search Engine Results Buffer for your personal and business names:

The following list of free social networking and business profile platforms is a good start to building a permanent defensive line against defamation attacks. This barrier will not always be perfect, but it will reduce the damage you would otherwise suffer when you are attacked. Your enemies might still penetrate the defences, but a reputation fortress will limit the number of negative results on page one of Google search.

If you are already under attack, then by publishing profiles with the services linked below, you should be able to take back some lost ground by displacing old negatives, with some of these new positive pages.


  1. Do not ever copy and paste the same profile description or bio! Google is clever, it recognizes and penalizes content that is almost identical. You should change the order of sentences, paragraphs and use synonyms in order to randomize the different profile content.This is an excellent resource for “spinning” content so that it is not penalized by Google’s duplicate content filters.
  2. Upload large photos of yourself or your business, preferably at least 600-800 pixels wide, these rank better in search. If you know how, consider embedding your name or important words in the image so they can be read in the search image previews.
  3. Don’t publish all of these at once, Google likes to see a natural progression and development of your online presence, maybe spread the job out over several weeks.
  4. Cross-link some of the profiles to each other. Many profile pages allow you to link to your Facebook, Twitter, Linkedin, Google+ and other profiles, so set those up first.

Issue a Free Official Response to Answer Your Accusers:

Post a free Official Response to whatever lies have been published about you or your business.

Social & Business Networking Profiles:

Set up these profiles first:
    1. Personal page for you as an individual (only one personal profile per account)
    2. Create Business or Brand pages for your businesses, club or cause (Multiple pages allowed but must be attached to your personal account)
    1. Create a LinkedIn Company Pages for your business as well as yourself
  7. Google+
Then add these (some of these allow you to link to the profiles listed above):
  1. (Publish a profile, and then publish a public petition, profiles can get to Page1 of Google quickly (Example)
  2. (Make sure you set “Hide Number” option)

REMEMBER: When posting messages, videos and tweets from your social networking accounts, try to include links to your existing positive search results, or cross-link your other social networking accounts. This helps elevate your profiles in search results.

.Gov Websites are almost guaranteed a Page1 Search ranking, it is worth attempting to publish in such sites:

Public Submissions to SEC.GOV

Public Submissions to FTC.GOV

Public submissions through

Members of the public may also submit comments through, an integrated federal resource for researching and commenting on rulemaking. At this site you can search, view and comment on proposed federal regulations open for comment. Once you have located the document you want to comment on, click on the “Comment Now” button, and follow the instructions to complete the online form.

If you have a USA business:

A business profile at can be a very good weapon against defamation websites, it allows you to set up a business profile in a .gov domain, which is very rare. With, your actual profile will not be indexed by Google, however from your account you can create discussions, or “Introduce” yourself to other users :

After you have set up your profile, go to (Choose “Add a Discussion Topic“)

Note: As at Jan 2014, there have been some technical difficulties with new discussion creation, just go back later if you have problems, and please let us know if you successfully start a discussion so we can delete this warning)

NOTE: With SBA.Gov and other sites, make sure your discussions are not too “spammy” or you will not survive moderation. You will have the best chance of approval by offering some insight that will be helpful to the small business community in general.  As long as your personal name, business name or the important keyword that you are trying to protect is included in the subject heading, and the body text of the discussion topic, it will often rank on page one of Google quite quickly (but not always).

“Local Search” Reputation Problems?

Large companies such as Amazon, Ford, American Airlines etc do not need to be as concerned about local search results, as they do global and national search results. But if you are small business serving only a small geographical area, then Google’s search results for your business, will look much different in your neighborhood, than it will 500 miles away. The following article gives some excellent tips as to how to recognize factors that improve your local search results:

The 2015 Local Search Ranking Factors